System elements
Enhancing consistency while leading with simplicity
What are system elements?
System elements are the pieces of our visual identity, inspired by our design philosophy, that come together to build the athenahealth brand. They are designed to enhance consistency while allowing flexibility across various mediums.
System elements may be combined in various ways to create distinct expressions, from simple and elegant to bold and energetic.
The athenahealth system
Our visual brand system is meant to evoke our positioning, curing complexity through consistent application and simple layouts.
System congruence
The following pages show the system when all elements are playing together in harmony. Executions are to remain simple and brand forward.
This section of the guidelines will walk you through all of the pieces of our visual identity system and their proper use.
Elements
Color
Color helps tell clear, confident stories and draw brand differentiation, setting us apart in market.