Guidelines

Let’s look at each of our brand elements in more detail and see how they can flex based on business, initiative, context, or audience

Brand voice

Color creates energy and emotion. It triggers memory, gives sensation and creates a brand universe to inhabit.

The athenahealth logo is our most identifiable asset.

Color creates energy and emotion. It triggers memory, gives sensation and creates a brand universe to inhabit.

Typography embodies our values and personality. It gives us credibility, consistency and distinctiveness.

Photos will be used to show real people, places and objects.

We use functional icons to help direct specific actions and guiding icons to provide visual queues to guide our users.

Our logo animation embodies the confidence and forward thinking of athenahealth.