Our logo animation embodies the confidence and forward thinking of athenahealth.
Brand motion is purposeful.
Precise
Motion will be exact and driven with purpose.
Precision and intentionality are pillars that anchor the movement in
the world of innovation, technology, and credibility.
Elegant
Initial motion will be bold but settle elegantly.
Elegance brings a depth to the movement that roots us in humanity and
connection.
Deliberate
Movement will be strong but never jarring.
Deliberateness evokes confidence and determination. Balanced with
elegance and precision, it will evoke soft power.
Do's and don'ts
Do
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Keep motion simple and direct.
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Keep the level of animation consistent throughout.
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Begin motion with purpose.
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Use easing as a settling motion.
A light touch of anticipation is okay in some cases to help draw the eye, but easing should not be an anticipatory tool.
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Focus on Partnership.
Motion should take as long as it needs when it has a clear end point.
Don't
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Don’t saturate with secondary motion or embellishments.
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Don’t use bounces or cartoony overshoots.
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Don’t make motion feel jarring or let it give a sense of unease.
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Don’t end with an abruptness.
Motion Visualization
Horizontal Logo Animation
Full Color
The purpose of this full color logo animation is to embody the
confidence and forward-thinking nature of athenahealth. The nature of
the screen wipe allows for these animations to seamlessly transition the
viewer from content to the logo. The horizontal logos fit best in
widescreen formats.
This works best and should only be used for HD formatted videos.
Should only be used when creating social posts.
Should only be used when creating social posts.
1-Color & KO
All rules for full color apply to the logos below. Regarding optimal
legibility, both 1-Color and KO logo versions work well on screens.
This works best and should only be used for HD formatted videos.
Should only be used when creating social posts.
Should only be used when creating social posts.
Stacked Logo Animation
Full Color
Vertical stacked logos are best utilized in vertical placements. The
purpose of this full color logo animation is to embody the confidence
and forward-thinking nature of athenahealth. The nature of the screen
wipe allows for these animations to seamlessly transition the viewer
from content to the logo.
This works best and should only be used for HD formatted videos.
Should only be used when creating social posts.
Should only be used when creating social posts.
1-Color & KO
All rules for full color apply to the logos below. Regarding optimal
legibility, both 1-Color and KO logo versions work well on screens.
This works best and should only be used for HD formatted videos.
Should only be used when creating social posts.
Should only be used when creating social posts.
Solo Leaf Animation
Full Color
The solo leaf animation can be used as an element for transitional
moments. It should not to be used as an intro or outro for videos, or in
place of the full logo.
This works best and should only be used for HD formatted videos.
Should only be used when creating social posts.
Should only be used when creating social posts.
Extended Logo Animations
Full Color
The extended logo is best used in presentations, activations, long form,
and informational video content.
This works best and should only be used for HD formatted videos.
Intro & Outro Animations
This works best and should only be used for HD formatted videos.
Product Loading Animation
Full Color & Monochromatic
The intended use case is for loading screens within the athenaOne app.
