System construction

Building a system that reinforces what we stand for

How do we put it all together?

The system construction guides in the following sections help create elegant and sustainable design across all touchpoints.

By using simple, structured grids, holding shapes and design layouts, the system stays flexible and easy to apply — and a bold use of simplicity allows for our brand positioning to shine through.

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Elements

Holding shape

A simple way for us to own content, making all communications feel simple and consistent.

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Grid

A simple and easy to use tool that will help athenahealth align all communications.

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Layout

How the various elements of our visual identity come together.

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Contact

For all brand related questions, please reach out to brand@athenahealth.com. If you need help creating marketing assets such as promotional items, one-pagers or other collateral please complete the Marketing Asset Request form.