Hello athenahealth
Welcome to the athenahealth brand. Our brand strategy guides us to be true to ourselves and gives us direction and inspiration to act in ways that create greater awareness and differentiation in the market. Since 1997, athenahealth has been curing complexity for ambulatory healthcare practices and the patients they serve, empowering them to deliver the best possible care and business outcomes.
We want to be synonymous with curing complexity and simplifying the practice of care. That's the driving force behind everything we do at athenahealth, and our brand must follow suit.
What is brand?
Our brand is our reputation. It's built by each one of us, working together towards a shared vision.
Our brand, or reputation, is created through how people experience athenahealth. Not just our marketing, but our products, our customer service, and our corporate culture.
That's the driving force behind everything we do at athenahealth, andour brand must follow suit.
Brand = Reputation
Brand is built by each one of us
Building a powerful brand requires every one of us. It's much bigger than Design and Marketing departments. Our brand tools define the reputation that we're working to achieve and winning characteristics that we will use to get there. They make the future of our company actionable and achievable. We can all use these tools to grow our brand.
What is brand
positioning?
A strategic articulation of the value athenahealth creates for audiences— a decision-making tool that shapes how our business grows.
How we market and sell our value
How we acquire and retain customers
The products, services and
experiences we design
Who we partner with and how we
shift into adjacencies
How we build culture and uphold promises
Our brand positioning
An aspirational declaration that we stand for simplicity in a category built on complexity.
We make it simple for people to focus on what matters.
We're here to make it easier for every healthcare practice. We do it by helping each one work smarter with better practices.
Curing complexity to simplify the practice of care.