All internal groups and teams should reach out to brand@athenahealth.com for support with naming, logo and wordmark creation.
Guidance for creating internal wordmarks
- Typeface – Our internal logos will use Source Sans 3 as the typeface
- Clear space – It is important to surround our logo and internal logos with a healthy amount of breathing room—clear space—so it stands out in our communications. Please reference our clear space and minimum size guidelines for reference.
- Selecting imagery – When selecting or creating an image or icon to accompany an internal logo, designers assigned to the project should follow logo best practices when recommending an image:
- Ensure it is scalable
- Ensure it can be used as a single color if needed
- Images/icons should be developed with flat color fields to ensure it’s reproduceable, especially if teams want to print it on swag/other items
External use guidance
Internal logos and wordmarks should not be used externally without the brand team’s review and approval. When we do promote an internal logo externally, we will leverage the wordmark-only version, no imagery.
