Logo

Logo components

Our logo is a lock up of the athenahealth brand symbol and wordmark.

The athenahealth wordmark is never used on it's own. Brand symbol usage can be found later in this section.

Logo color

The color breakdowns of our logo can be found here.

Note: the greens are reserved for use in our logo and should not be used elsewhere without the brand team's involvement.

Color combinations

The full-color purple logo is our primary logo. However, there are a few color alternates that can be used depending on the background color.

If there are contrast issues that will make the primary logo illegible then use the full-color white logo. If contrast issues prevent the primary or the secondary options from being legible then use the all-white logo. Only as a last resort should the all-purple logo be used (e.g. a one-color imprint on a light-colored promotional item).

Logo breathing room

Logo clearspace is defined by the height of the 'h' found in the 'health' portion of the wordmark.

It is important to surround our logo with a healthy amount of clearspace so it stands out in our communications. Avoid placing any text (such as URLs) or graphic elements within the designated clearspace. Whenever possible, allow for more clearspace than the minimum requirement.

Minimum size

To ensure legibility, never scale the logo smaller than the minimum size recommendation — 12px or .15” high.

While there is no maximum size of our logos, they must always be shown in their entirety and the context of their placement must be considered.

Lockup

The curing complexity lockup is our preferred logo to use in moments when we wish to elevate our brand positioning. This includes the vast majority of in-market materials such as campaign creative. For applications that have a longer shelf-life and are not focused on telling our brand story, such as service descriptions and internal facing compliance and security trainings, then the primary logo should be used.

In instances where a logo will appear more than once (e.g. direct mail pieces, multi-page documents, presentations, reports, etc.) then the curing complexity lockup should take the lead, appearing on first use, with the primary logo used on subsequent instances/pages.

Lockup components

The curing complexity lockup is made from combining our primary logo with our tagline, Curing Complexity. Only use the approved artwork. There is no need to recreate or alter any of the lockup's components.

Color and backgrounds

The full-color purple version is the primary curing complexity lockup. However, there are a few color alternates that can be used depending on the background color.

If there are contrast issues that will make the primary lockup illegible then use the full-color white lockup. If contrast issues prevent the primary or the secondary options from being legible then use the all-white lockup. Only as a last resort should the all-purple lockup be used (e.g. a one-color imprint on a light-colored promotional item).

Lockup breathing room

To ensure legibility, the lockup should never be used below 30px or .45” high.

Lockup clearspace is defined by the height of the 'h' found in the 'health' portion of the wordmark. It is important to surround our lockup with a healthy amount of clearspace so it stands out in our communications. Avoid placing any text (such as URLs) or graphic elements within the designated clearspace. Whenever possible, allow for more clearspace than the minimum requirement.

Sizing

To ensure legibility, the lockup should never be used below 30px or .45” high.

While there is no maximum size of the lockup, it must always be shown in its entirety and the context of its placement must be considered.

Minimum size

The stacked logo should never be used below 72px or 1” high.

When using the stacked logo it must always be shown in its entirety and the context of its placement must be considered when determining its size.

The preferred placement of our logos is in the top-left corner with equal margins to the top and left.

There will be times where the overall hierarchy and context of a piece or experience will warrant a different placement (e.g. the end card of a video or the footer of a presentation or document) but these are the exception and not the rule.

Additionally, always follow the placement and guidance found in the templates available on this site.

Improper use of color

The examples on this page show how NOT to apply our color palettes.

Avoiding these improper uses will help the athenahealth brand maintain consistency across all applications.