Guidelines

Let’s look at each of our brand elements in more detail and see how they can flex based on business, initiative, context, or audience

Brand voice

Color creates energy and emotion. It triggers memory, gives sensation and creates a brand universe to inhabit.

Logo

The athenahealth logo is our most identifiable asset.

Color

Color creates energy and emotion. It triggers memory, gives sensation and creates a brand universe to inhabit.

Typography

Typography embodies our values and personality. It gives us credibility, consistency and distinctiveness.

Photography

Photos will be used to show real people, places and objects.

Iconography

We use functional icons to help direct specific actions and guiding icons to provide visual queues to guide our users.

Motion

Our logo animation embodies the confidence and forward thinking of athenahealth.

Contact

For all brand related questions, please reach out to brand@athenahealth.com. If you need help creating marketing assets such as promotional items, one-pagers or other collateral please complete the Marketing Asset Request form.